With the launch of Mafia II just over 10 days away, 2K games has kicked the PR train into , high gear, announcing three separate ways that they are getting the community involved in the release of the gangster title.
First up is Facebook, where 2K has created a hitlist app. Players can assume the role of mob boss, putting out hits on their friends in an effort to become one of the top 5 hitmen or top 5 most wanted people on all of Facebook. If this sounds like a great way to take out your anger on a co-worker, you can check out the app at http://apps.facebook.com/
Next is the Mafia II Pandora Mix Tape. This will give fans of 40s and 50s music a chance to experience some of the tunes from the game as well as other music from the period. If listening to music is more your speed, rather than knocking off your friends, you can check out the mixed tape at www.mafia2game.com/pandora.
Last but not least will be launch events which feature giveaways, prizes, and the chance to experience Mafia II in 3D vision surround. These launch events will be sponsored by 2K, SCEA, NVIDIA, and Playboy and will take place on:
- Saturday, August 21 in Chicago. This event will be co-sponsored by "Wizard as their Comic Con Masquerade party, Astro Gaming, Dr. Pepper, Gunnar Optiks, PlayNTrade – 6 Corners, CHI, Gripits, Create A Controller, Calibur11 and Emminentt Photography"
- Sunday, August 22 in Miami
- Saturday, August 28 in New York City .
The Chicago event will be hosted by SFX-360 while the Miami and NYC events will be hosted by www.gamertagradio.com. For more information about any of the launch events, visit www.gamertagradio.com or www.sfx-360.com
Mafia II will be released on August 24 in North America, August 26 in Australia and August 27 internationally for the PS3, Xbox 360, and PC.