RIM, the maker of the Blackberry family of devices, is the latest company to push out of the smartphone business with its latest step of offering a subscription-based music service. While still manufacturing a wide variety of smartphones (three were just announced), the company is looking elsewhere to secure its place in the almost impossible to be competitive smartphone business. With the recent shake up from Motorola, HP (and with it Palm), and other telecom business in the recent past, RIM must set itself apart to remain competitive and profitable on the heels of Apple's new iPhone 5 release and continuous development of the Android platform by Google.
If RIM continues its trend of making shoddy tablets and phones that are not fully internet-capable, they will surely be the next to go. A complete revamp of their offerings needs to be made in order to remain firm in the market. With literally hundreds of various Android devices available, the entire smartphone market is becoming squeezed. Even Apple is finding it hard to be competitive now and will likely offer a cheaper variant from their flagship iPhone 5 soon.
So what is RIM doing to try to preserve its market status? It's creating a streaming music service of course. Following Apple, Google, Pandora, Rhapsody, Spotify, and countless others, RIM has decided that streaming music is the best place to go. But instead of unlimited streams such as from Pandora and Spotify, RIM's service will be limited to 50 songs.
Not much more is known, but if this is really RIM's savior product, we don't think they will be around for much longer.