If the Internet truly was made for porn, today's vote by ICANN will pave the way for a massive increase in sultry and suggestive domain names. As if the ".xxx" domain wasn't enough, a plethora of new domain extensions will soon be possible due to a 13-1 vote by ICANN in favor of dramatically expanding the number of Internet domain name endings. Corporations and organizations will have three months to apply for new generic top-level domains (gTLDs) starting on January 12, 2012.
"ICANN has opened the Internet's naming system to unleash the global human imagination. Today's decision respects the rights of groups to create new Top Level Domains in any language or script. We hope this allows the domain name system to better serve all of mankind," said Rod Beckstrom, President and Chief Executive Officer of ICANN
Obviously, the porn industry has much to gain from this announcement, as new domain name endings could be established for specific genres of porn, allowing pictures and movies to be better categorized. And for the less sinful companies, a specific domain name ending could be a great way to run promotions. Not to mention the greatly expanded potential for domain hacks.
Current prices for setting up a domain are approximately $185,000, with another $100,000 or so for technical set up and yearly maintenance.