Apple may be gearing up to change how you watch Television. The Wall Street Journal is reporting that the company has begun talking to media executives at several large companies about the future of television as it prepares for a fresh “assault” on the television market. During the recent meetings with media companies, the Apple executives, lead by Senior Vice President Eddy Cue, have outlined new ways Apple’s technology could recognize users across phones, tablets and TVs.
The report further states that Apple is also designing a television set that relies on wireless streaming to access content. For example, The executives have discussed “new ways they could stream media companies’ content, allowing a user to watch a video on a TV set, then pick up another device, such as a smartphone, and keep watching the video on the move…” So streaming content that a user watches on a TV will be able to be paused and resumed on an iPhone or iPad using Apple’s AirPlay technology.
This new Apple TV will make extensive use of voice technology, like Siri, to let users control video content. It will also recognize users’ body movement similar to Microsoft’s Kinect device, though that may not happen in the first generation.
This is all very much shrouded in mystery. Typical Apple. Of course, what actually happens remains to be seen. However, Steve Jobs did tell his biographer, Walter Isaacson, that he had “finally cracked it,” referring to his desire to change the television experience.